|White wine at sunset|
The other day while looking for an organic white from Europe (because of food miles, I try to buy European wine while I am living in Europe), I noticed a new sticker on the bottle. It said: "Feel Green" (in English not Danish) and had a nice leaf on it. I reached for it thinking it might be an organic sticker I wasn't familiar with but it wasn't. It was to "certify" that the wine had carbon neutral delivery. Hmmm..This seems to have added another dimension I need to account for while shopping and I think might also be an example of green-washing.
It turns out that being carbon-neutral is something that some wineries are thinking about. Some are trying to make their whole operations carbon-neutral and there are apparently carbon-neutral retailers too. But, try as I might I haven't found this "feel green" carbon neutral delivery on a list of ecolabels and nothing about carbon neutral delivery certification. See, the carbon neutral delivery part confuses me. Whose delivery is certified? The winery to the bottler? The supplier warehouse to the importer's warehouse? I know it can't be the supermarket's delivery since not all the wine bottles had this sticker on it and why would they certify some brands and not others. And what advantage does a winery think they get when they certify carbon neutral delivery of a non-organic wine? And why just delivery why not the whole winery or the whole wine making process?
So, while it does appear that I should try and support those wineries that are carbon-neutral (and I will try to!), it also makes me think that some green-washing is going on here. I think a little clip from the absolutely wonderful This Hour Has 22 Minutes helps to explain green-washing.